About Us

Vidal Sassoon (1928-2012) revolutionised the hair industry with his forward-thinking techniques and innovative styles, inspiring trends that will endure for decades to come.

From humble beginnings in London’s East End to the A-list streets of Beverly Hills, Sassoon’s unique perspective on the art of hairdressing is celebrated today in global salons, academies and multiple product lines.

His attitude to hairdressing was revolutionary: “Haircutting simply means design.”

Influenced by the Bauhaus movement, Sassoon’s taste for strong, clean lines and shapes influenced the hairstyles he’d become famous for: the Five-Point cut, the Geometric Bob and the Pixie.

Thanks to Sassoon’s vision, entire hair care product lines have been built around this philosophy of empowering women to take control and get salon professional results at home.

VS Sassoon is a registered trademark of The Procter & Gamble Company used under license by Conair.

The VS Sassoon brand is inspirational, evolving, bold, simple and stylish. VS Sassoon is committed to continued innovation in the haircare market, and is devoted to working with customers to help them achieve professional styling results at home.